Personalized Cosmetic Bags & Luggage Tags at Kendra Scott

Service: Live Hot Foiling
Location: Kendra Scott Store, St. Louis
Event Type: Galentine’s Retail Event
Personalized Items: Cosmetic Bags and Luggage Tags

Retail Event Personalization with Names and InitialLive Hot Foiling with Names and Initials

I had the pleasure of working with the Kendra Scott St. Louis store to customize gift with purchase cosmetic bags for customers. This was part of a Galentine’s event (SO FUN) and hot foil was the perfect fit for this event! I matched the gold on the logo of the cosmetic bags to the gold foil for customers. Guests shopped in store, enjoyed sweet bites (heart shaped macrons, of course) and had the opportunity to have items personalized after picking out their jewelry. I gave guests options between name, initial, or monogram, and had a healthy mix of options throughout the evening.

Allowing guests to choose their initials or name, watch the foiling process, and walk away with a finished item created a personal connection to the brand and the event. These small details are what turn a standard retail event into a memorable brand moment (the bubbly and bites don’t hurt, either!).

This type of personalization works especially well for:

• Initials and monograms

• First names

• Clean, modern designs

• Luxury retail and brand environments

Why Live Hot Foiling Works for Retail Events

I love hot foiling for retail events in St. Louis because it’s both high impact and low lift. It draws guests in, encourages them to stay longer in store, and adds real value to promotional items. It works by applying a piece of foil over the item and transferring the foil to the item with heat. I always create a sample for guests with a water soluble pen so they can verify spelling and spacing, then make it permanent with a heat tool after it’s been approved by a guest.

From a brand and planning perspective, live hot foiling:

• Enhances the overall guest experience

• Adds value to gift with purchase items

• Encourages in store engagement

• Feels exclusive and elevated without being overwhelming

Guests love leaving with something customized just for them, especially when it is ready to use immediately.

Easy Setup and No Dry Time

One of the biggest advantages of live hot foiling services in St. Louis is how easy it is to execute in a retail setting. Especially in a small space, this provides a big impact with a small footprint.

My only setup requirements are:

• One table (ideally large enough for a workspace and to hold finished items)

• One chair

• Access to a power source

The footprint is minimal and works beautifully within smaller retail spaces without disrupting traffic flow.

Hot foiling also has no dry time, which means guests can take their personalized cosmetic bag, luggage tag, or any other item and use it right away. There is no waiting, no smudging, and no extra handling, making it perfect for high volume shopping events.

Ideal Events for Live Hot Foiling in St. Louis

Live hot foiling is a great fit for:

• Retail events

• Brand activations

• Product launches

• Holiday shopping events

• Client appreciation events

• Corporate events

It pairs especially well with gifts with purchase, branded merchandise, and accessories guests will actually use.

Live Calligraphy and Hot Foiling in St. Louis

As a live calligrapher and engraving artist in St. Louis, I specialize in on site personalization services that elevate events and create lasting impressions. My services include:

• Live hot foiling (great for items like leather, faux leather, and fabric)

• Live calligraphy and lettering (great for paper goods, gift bags, and similar items)

• Live engraving (great for glassware, fragrance bottles, metal, and liquor or wine bottles)

I work with brands, retailers, and event planners throughout St. Louis and the surrounding area to create interactive, luxury experiences that guests remember long after the event ends.

Interested in adding live hot foiling to your next St. Louis event?

If you are planning a retail event or brand activation in St. Louis and want to offer a live customization experience for your guests, I’d love to work together!