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Live calligraphy on lululemon’s iconic shopping bags.

Lululemon reached out as they were looking for an experiential gift for an in-store event for health and wellness professionals at their Maryland Plaza location in St. Louis, Missouri. I used oil-based markers to hand-letter each guest's name on lululemon's branded shopping bags. This activation created a personalized take-home that made the giveaway feel intentional and special.

This type of live calligraphy retail activation is ideal for brands looking to add a custom, experiential element to in-store events, VIP nights, or influencer gatherings. It requires minimal setup, fits within an existing event footprint, and produces a tangible, shareable result for every guest. If you're planning a retail pop-up or brand activation in St. Louis, live on-site lettering an effective and intentional way to make a lasting impression for guests.

Client: lululemon | Style: Lettering with oil-based markers | Item: Branded shopping bags provided by client | Location: Maryland Plaza, St. Louis, MO | Industry: Retail