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I designed a theme for the 2015 Communications & Outreach Annual Meeting for the department at Southwest Airlines. The theme was set by the department as "perspectives", and this branding utilized the perspective of a donut versus a donut hole. With this sweet (pun intended) and fun theme, I was able to created a cohesive brand that carried through a poster, a notebook for participants, donut stickers, a tshirt, a PowerPoint template, and a "teaser" materials for employees leading up to the launch of the theme.