The DASH launch was a project within internal communications when I interned on the Visual Communications team at Southwest Airlines. As an intern, I was given the incredible privilege of branding a launch campaign for the Technology department. This included a series of internal advertisements to run on TV screens throughout Headquarters in Dallas, Texas, as well as in Southwest stations at airports across the country. I created materials including tshirts, stand up banners, info cards, and stress balls. I was responsible for the copywriting and design of the launch, which centered around a theme of "do IT yourself", as this was an employee-centered alternative to calling the IT desk.